Is the thought that occurred to me while reading this story by Hitwise on the rising traffic by the meta search engines, the hot topic of the day. Of course, they would report rapid growth - as a baby usually grows in the first months of life!
The important factor is: “how much business are they [...]
A full-page Travelocity ad in today’s Wall Street Journal caught my eye. It introduces what the online travel company calls
“The New Travelocity Guarantee”….that says everything you book will be right, or we’ll work with our travel partners to make it right. Right away.
A strong statement, especially in today’s totally price focused online travel marketplace [...]
Here’s an interesting take on what is innovative integrated marketing applied in today’s multi-channel world of buying. What I consider especially relevant in a tourism destination marketing context is the following part:
Web sites should be ‘lifestyle’ destinations. With today’s increased Internet use, this is an effective strategy. A ‘lifestyle’ site focuses on providing appealing content [...]
Read Full Post | Make a Comment ( None so far )Nearly 64 million travelers — 30 percent of the U.S. adult population — used the Internet in the past year to get travel and destination information. Of that group, 44.6 million actually booked at least one travel service or product online in the past year.”The Internet has put consumers in control of their plans [...]
Read Full Post | Make a Comment ( None so far )The immediacy of the web is truly amazing with theability to post to blogs from mobile phones aka Moblogging - of course also the risk is serious mistyping on my tiny Treo 650 keypad. But I’ll get the hang of it to bore some of you even more frequently…..!
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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