For someone who’s long advocated more of a focus by the online travel industry on value rather than price, this latest research published by PhoCusWright Survey: Travelers shop online to save time
is an indicator that customers will increasingly demand just that and expect more than only to find the cheapest price on a travel site. [...]
is the headline of this interesting article in EyeforTravel pointing to a number of issues developing in the online travel industry.
While nobody seems to dispute that continued growth is a reality in this already significant category, the jury is out on who the fastest growing players are going to be.
With the fast pace [...]
This headline based on a new study of retail site conversion rates ForeSee makes me think how long it will take until this will hold true in the totally price focused online travel industry, dominated by meta search engine as the hot new development.
I can imagine a future when online travel sites will offer a [...]
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