Study: Travel will remain largest online retail category in 2010.
The second decade of eCommerce will be marked by innovations that will make online shopping easier and more engaging. This will boost US online retail sales from $172 billion in 2005 to $329 billion in 2010, according to a new forecast by Forrester Research.
No doubt about [...]
Read Full Post | Make a Comment ( None so far )Link: Travelocity gets personal.
Travelocity is about to embark on the next phase of personalizing customer touch points with an ad on the site’s home page serving travel deals based on who the visitor actually is.
While this is certainly an important step to improving the online travel buying experience for vacation products, an even more crucial [...]
Are travel agents to be completely marginalized?.
Consumers’ use of the Internet combined with the airlines no longer paying commissions to travel agencies will continue to cause the travel agent profession to decline over the next decade, and be completely marginalized within the air travel industry.
This study reflects a situation that has been obvious for the [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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