Travelocity celebrates a decade of online travel.
Travelocity employees are pausing today to say thanks to the people around the world who have taken them on the trip of a lifetime over the last 10 years: their customers.
How time flies - I still remember the Travelocity launch party in Manhattan and the excitement of seeing a [...]
Read Full Post | Make a Comment ( None so far )UK Tourism Ad Ban Comical: Australia’s Tourism Minister.
Australia’s Tourism Minister has labeled the banning of the word ‘bloody’ by the British TV advertising regulator (Broadcast Advertising Clearance Centre) as comical as exactly the same ad will appear in cinemas, in print and online in the UK.
As I’ve written in my earlier post on this campaign, [...]
Read Full Post | Make a Comment ( None so far )How to be a better online travel shopper.
The travel consultant for Consumer Reports WebWatch shares the lesson he learned while analyzing more than 200 travel sites and overseeing extensive testing projects that encompassed searching for thousands and thousands of online rates.
Here’s what’s wrong in my opinion about all these consumer media advice columns about online [...]
Read Full Post | Make a Comment ( None so far )Online Travel Sites Feeling Pressure.This development of traffic shift from intermediaries to suppliers is a sign of progress in the online travel market. Intermediaries will have to focus more on value add than the sale of components at razor thin or non-existend margins by offering a superior one-stop shopping experience to attract clients.
The commodity [...]
Travel agents on the web trail.
As high-street travel agents rapidly lose market share to their internet rivals, they must bring an online element to their offering if they are to play a part in fulfilling consumers’ dreams.
In the U.S. the web is already the first choice for travel research and booking of air travel, with [...]
Read Full Post | Make a Comment ( None so far )MSN Travel relaunched, more resources at consumers’ fingertips.
In an MSN survey, consumers were asked what types of information they would consider most useful when researching and/or booking their vacation plans, and 71 percent chose "research/guides with information about what to do and see."
describes in his inimitable style what’s happening today when most people use the web to search or in his words “pokes around” the web to find answers, and how true!
Read this and understand what’s coming down the road and how the web truly keeps changing and adapting to user behavior. Exciting stuff that’s happening [...]
Good question! And yes, there’s only one destination that can actually ask you this way - and it’s the Aussies.
TOURISM AUSTRALIA is launching an audacious ad campaign using the tag line “So Where The Bloody Hell Are You?” The campaign will be launched March 7 with a week of promotional activities followed by print and [...]
Read Full Post | Make a Comment ( 3 so far )Travelocity to staff hospitality desks on cruise ships
This is a forward looking move, adding value to the customer experience and differentiates the company on service rather than price. It also makes the online travel company look more like the traditional tour operators of old, many of whom have offered customer support at [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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