Here is a useful review of Travelocity’s site and the customer service they offer, which the writer considers superior to what’s offered on other travel sites. Why then, does she not understand that Travelocity can’t at the same time offer a lowest price guarantee?
Superior customer service has a cost and in the thin margin [...]
Travel agencies on the rebound. Is the kind of superficial story with a negative bent that seems to be the standard when the media covers travel. Instead of focusing on the fact that in the next two years or so more than 50% of all travel will be booked online, they write about a comeback [...]
Read Full Post | Make a Comment ( None so far )This study about Reaching the Travel Audience produces some interesting statistics in favor of destination websites that are certainly positive and support the fact that DMO are well advised by building effective websites.
The conversion rate comparison to online travel sites, however, is the proverbial "apples to oranges" comparison. What’s measured on Expedia, Travelocity etc. [...]
and more interesting thoughts on how tourism will develop by 2020 can be found in this study of future travel trends and behavior by the Gottlieb Duttweiler Institute (GDI). This report
makes for fascinating and sometimes even worrisome, but always interesting reading. It was commissioned by Kuoni Travel, a leading European tour operator based in Zurich, [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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