is the question that came to my mind when reading this entry BuzzMachine » Blog Archive » Size doesn’t matter: The distributed media economy by Jeff Jarvis. I don’t know the answer but would guess it’s challenging to say the least. To reach, engage and convince potential customers to buy from you - or in [...]
Read Full Post | Make a Comment ( None so far )introduced by SimpleSpark
Whatever your take is on web 2.0 as a term, it’s amazing what’s happening with all the new applications being introduced and how many will change the way we interact and communicate on the web.
Tags: web2.0
More Holidays. More Presents.
I can only say "amen" to that. Have a wonderful Holiday(s), everyone.
Effective Online Marketing in the Web 2.0 World
is a well written paper on the subject. I agree with the author that we run the a certain risk of overhyping the term before the audience has caught up with it. On the other hand it doesn’t really matter as the customer doesn’t have to understand the [...]
TIME.com: Person of the Year: You – the consumer who is increasingly in control.
Marketers, start your brains and find out how to compete in this world of freedom and get invited to the conversation taking place about you and all around you.
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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
Content is certainly important but this article totally overstates the case for it. It reminds me of the days when websites consisted mainly of static brochureware. It also depends a lot on what the purpose of your website is.
In travel I would rate functionality [...]
Online tavel agents facing several emerging challenges
Nice paper, well presented with attractive charts and photos but, alas no information that hasn’t been available for at least a year or more. Amazing, considering how well known they are and how much they charge clients……!
and although it relates to Yahoo! it is very relevant to the travel industry in general and DMOs in particular. Just replace the word "articles" with "information"
In the Internet era, it’s not about getting millions to read articles from a few paid experts. It’s about making millions of people volunteer experts. It’s not about getting [...]
Read Full Post | Make a Comment ( None so far )December 2006 trend briefing | GENERATION C(ASH)
As always, the people at Trendwatcher have a finger on the pulse
User generated content both for free and paid
How about destinations rewarding visitors for the best, most unique, funniest, honest etc. contributions?
Maybe enter into a competition and win a return [...]
Read Full Post | Make a Comment ( None so far )Rodrigues Named VisitBritain Chairman
He has the right background and as head of Visa is involved in the same global marketplace as the DMO he will chair. Having heard Chris speak at the recent PhoCusWright Executive Conference, he certainly showed a keen grasp of the issues and seems to be a professional with the right vision [...]
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