Why online travel buzz might be bogus There’s certainly some truth in this and there is no doubt companies are trying to game the system themselves or by using PR agencies as proxies…. It is the cumulative effect of user generated content that has value.
Read Full Post | Make a Comment ( 1 so far )Remaking the City’s Image, With 50 Million Tourists in Mind
I like it when old Madison Avenue agency types are talking about how they’re going to revolutionize how to successfully market a destination sounding as if they’ve just invented the discipline.
What’s spelled out in this article has all been done by industry professionals before. When [...]
Read Full Post | Make a Comment ( 1 so far )A new logo for Italy is all they come up with?
I’m not impressed by either logo or slogan and the website seems to me like one of those expensive productions by a design focused agency that might know the latest tools and gadgets but doesn’t seem to understand what it [...]
Read Full Post | Make a Comment ( 2 so far )testimonial I found via Seth Godin’s blog on Alchemic Spot: Guerilla Tourism Board
It shows how priceless a spontaneous action by a local person can greatly influence the image of a destination. Of course, knowing how hospitable so many Canadians are this didn’t really surprise me that much, but still this guy deserves an A+ and [...]
Travel research outside the Internet already unknown for many
I must be hones, I’m reading this article with quite a bit of glee. Why? Because I remember only a few years ago when I ventured that in the not too distant future a majority of people would research, plan and book their trips online, I was [...]
Booking Engine for National Tourism Organizations?
This question was discussed intensively back in the late ’90s in Switzerland and it was finally resolved in 1999 when MySwitzerland.com the site for the Swiss NTO was built with a fully functioning hotel booking engine with the widest coverage of accommodation across the country, something no other organization was [...]
as this article in eMarketer.com - Online to Account for Majority of US Travel Market
clearly shows. Websites are now used for more than just planning and research but for booking. One result that surprised me is the fact that web 2.0 tools don’t seem to be important factors yet in creating [...]
Read this interesting post and reflect on how your destination site performs. Biznology: Do You Know How Searchers Behave? With so many DMO sites suffering from information overload it’s even more necessary to take this customer or searcher centric approach. After all, why drive all that traffic to a site that looks more like a [...]
Read Full Post | Make a Comment ( None so far )Virginia Tourism Corporation Introduces ‘Singing’ Travel Web Site
that plays on the heritage of the state and presents it in a very effective, innovative way. It has all the elements that make the web such an effective communications tool, viral, social, participatory and most of all fun. Go here and enjoy!
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bill would funnel rental car, bed tax money into tourism industry
which to me sounds like a very reasonable idea and great use of a tax that is collected from visitors in the first place, right? It’s a model used by many others, including Florida.
Now, what beats me is that the [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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