is what Magnify.net, now in public beta, allows anyone to do.It’s is a great way to not only integrate YouTube videos on your own website but allow users to upload their own.This makes it a tool for DMOs to enable user generated content to be easily posted on their site and to start their own tailor made video channel right on their site.
Read Full Post | Make a Comment ( 1 so far )Is the headline of Peter Rip’s EarlyStageVC blog post.
Read Full Post | Make a Comment ( 2 so far )I find this a very apt description of what is happening in today’s connected marketplace and how brands are viewed and how perceptions about them are formed before the brand owner ever has had a chance to get involved. This is what I mean when I say that organizations have to join the conversation and can forget about ever gaining control over it.Trying to influence it is possible but only by action reflecting in a positive way on the brand.
Read Full Post | Make a Comment ( None so far )This column by Rob Lovitt on MSNBC describes some of the issues of what’s generally called user generated content or social media very well…. In the long term it’s better to have well informed customers and transparency in the marketplace anyway.
Read Full Post | Make a Comment ( None so far )Online Travel Path May Get Bumpy How quickly this market is changing…. It’s amazing how the web is just inevitably forcing the intermediaries to add value or disappear and how that process has been compacted into an ever shorter time frame.
Read Full Post | Make a Comment ( None so far )Race To Build The “Distributed Bookings” Platform For Services:Travel reservations are extremely complex to do well, especially when multiple components like air, hotel, car or rail have to be combined for a total trip package. The leading online travel companies have spent hundreds of millions of dollars in the past seven or so years to perfect this type of dynamic packaging and pricing.
Read Full Post | Make a Comment ( None so far )This made the effectiveness of many of the DMO activities hard to measure by the yardsticks common in the commercial sector such as revenue generated or conversion of leads to sale etc. Again, twenty or more years ago that was mostly acceptable to politicians who controlled the purse strings and were satisfied with rather vague ROI claims, if that term was used at all.The web has entirely changed the playing field and the rules of the game but many DMOs continue business as usual and only have added the website to many of their traditional activities…. DMOs are in the ideal position of providing much desired one stop shopping to online travel buyers.Destinations such as Switzerland, the Bahamas or in fact the entire Caribbean, and others are excellent examples how the traditional role of a DMO can be successfully extended with commercial efforts that not only can be clearly measured but produce much needed revenue and offer partnership opportunities previously not possible.
Read Full Post | Make a Comment ( 1 so far )Think Outside ‘the’ Web Site for Post-Click Marketing covers the interesting subject of site content overload.
Read Full Post | Make a Comment ( None so far )that Marketers Increasingly Use Social Networking Sites is further proof how important it is for organizations to join the ongoing conversation about their industry, market sector or brand.Travel and tourism organization enjoy a great advantage here. Not only is online travel the largest vertical on the web but it is a subject that people love to talk and start conversations about and join all sorts of communities.From my work in the financial services industry I’ve noticed that this is not the case to the same extent.
Read Full Post | Make a Comment ( None so far )Bill Geist’s Zeitgeist: Why We Do What We Do It really describes what should be the essence of travel.
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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