as this study by Tamar, a UK based interactive agency shows. The stakes are certainly high, especially for suppliers. It’s not surprising that consumers should react this way, after all a travel purchase is often a higher expense and more importantly the product can’t be tried before consumption, unlike a TV, camera or [...]
Read Full Post | Make a Comment ( None so far )reads the headline of this opinion poll conducted by Bazaarvoice and Vizu Corp.
While this particular survey comes from the online shopping world, I would venture a guess that very similar results would be shown in the travel industry.
It’s one more important indicator of the importance and influence of what your customers are saying [...]
Travelmole. reports based on a Forbes Travelers list of the 30 Most Visited U.S. cities. It notes that Charlotte ranks higher than Fort Lauderdale.
The fact that visitors decide a destination based on how it makes - or might make - them feel and that image plays a role is certainly not new. This has [...]
is the title of a post on Jens’ Tourism INTERNET Marketing Blog.
It touches on a key issue facing DMOs today, the fast growth of user generated content, social networking, mashups and other web 2.0 tools in travel. This makes it even more urgent for these organizations to review their long established marketing strategies. When [...]
as Digital Media Wire reports.
This goes way beyond TV sets in the seat back. It will be interesting to observe how the rather staid competition reacts to this latest Richard Branson brainchild.
Who knows, it might actually improve the quality of domestic air travel. Now, wouldn’t that be a welcome result!
Tags: virginamerica, airlines, [...]
Here’s a quote from an interview in today’s Wall Street Journal with Steve Ridgway, CEO of Virgin Atlantic:
We also have confidence about doing things that consumers probably wouldn’t recognize they would want until they see it. We obviously do research, but often we have gone to consumer groups with ideas that have bombed, and we’ve [...]
is the title of the Insight July 2007 issue of a newsletter published by the YPartnership. It covers results from the 2007 National Travel Monitor™ ≈
Of course, the fact that with 90% the number one desired travel website feature is “being able to check the lowest fares/rates” is no longer a surprise but, to me, [...]
is a very informative and also surprising map showing internet usage figures across the globe.
When we consider some of the participation rates it seems evident that future growth is a reality, especially in countries like China and India.
Tags: internetuse, statistics, map
Read Full Post | Make a Comment ( None so far )as this chart from a new Hitwise report shows.
according to the article, the amount of user content available is staggering. Wikipedia has surpassed five million entries. YouTube announced that it had served over 100 million video clips per day.
While the actual participatory visits to these websites are still lower compared to the overall [...]
Here’s a follow-up to my previous post.
I had to add this comment by John Biggs of CrunchGear as I can only wish I was able to write in as witty a style as he does and oh, yeah as a bonus he also throws in a punch at Murdoch!
Why is this man smiling?
I was on [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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