TechCrunch reports about a new venture Tripr.TV which offers a new twist to user generated content, it pays for it, passing on a third of their commission to the person providing a video. There are some conditions on quality, content and length. What remains to be seen is if there are enough people out there [...]
Read Full Post | Make a Comment ( None so far )A term we certainly will hear more of in future, is introduced in this interview in Chief Marketer. It’s described as the third dimension in marketing by Shiv Singh or Avenue A | Razorfish.
HIs comments give a great insight into some of the issues marketers will need to deal with in this environment [...]
asks TravelClick in this video They take a “different” approach to the subject matter, to say the least.
It remains to be seen whether baby boomer hotel executives take to it, but then again if they don’t , maybe they need to hire some Gen X or Y dude who does and join the fray. [...]
DEC - Glimpse of the Future, 1994
Not that long ago, and how far we’ve come since, quite incredible and no doubt there is so much more to come.
This morning I received this email from Starwood offering according to their words - a select few of their loyal customers - the possibility to personalize their new loyalty card.
There is a link to the SPG website where a choice can be made from a selection of attractive location pictures to use [...]
Read Full Post | Make a Comment ( None so far )Hotelmarketing has a long post on Why “David” Virtuoso can coexist with Goliath “Expedia” which deals anew with the much predicted demise of travel agents proclaimed a few years ago. This, of courses, has not happened as that much hyped demise was never in the cards. What nobody can deny either, is that the number [...]
Read Full Post | Make a Comment ( 1 so far )For any business planning to start using web 2.0 tools, including blogging, I recommend a visit to Seth Godin or read his latest book “Meatball Sundae”. Seth is one of the most experienced marketers who has worked with the web since the earliest days and a guy who knows what he’s talking about.
Here’s [...]
Read Full Post | Make a Comment ( 3 so far )reports TechCrunch. With their “who’s close to you” feature you can now check who in your network is traveling to the same place you are.
This adds another dimension to what is already a very useful tool.
reports Trendwatching in their latest newsletter is an umbrella trend that neatly captures the zeitgeist for mature (and rapidly maturing) consumer societies, while also incorporating and explaining many other subtrends. Yes, it will keep you busy. It’s a rather long read, but as always contains a lot of food for thought for any [...]
Read Full Post | Make a Comment ( None so far )Just came across this video on the Minding the Planet blog that explains in easy to understand terms what’s happening on the web.
This will certainly have an effect on how travel is being researched, planned and booked in the not too distant future.
Tags: intelligentweb, semantic web
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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