Facebook fatigue?

Posted on February 28, 2008. Filed under: Social Media, Web2.0 |

Facebook Falling Off? asks Marketing Pilgrim and shows us a neat graph to visualize what might be the answer to the question

facebook-wms-02-23-08.png

and Kevin on Travolution asks if “the social networking boom is losing momentum

First off, I’m not blaming the messengers here for reporting about this and granted, the figures show some drop off in traffic but let’s remember, the first reports about the meteoric rise of Facebook outside the college crowd appeared less than about a year ago. For some of the other social networking sites it might be a bit longer, but by and large about one year. Then everyone was worried that without a Facebook application or even own social networking site their business would nosedive, now it’s “well, we don’t have to worry about all this social web thing after all”

This somehow reminds me of the much predicted total demise of travel agents when the web 1.0 wave hit the shore and then the recent opposite claim by Forrester about a travel agent resurgence.

I can’t help but think that we’re jumping on and off bandwagons far too quickly here and need to take a collective breath before embracing developments and proclaim them the latest and greatest thing on the web. It’s in the very nature of web developments that some are permanent and others short lived and that’s likely to continue to be the case in future.

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One Response to “Facebook fatigue?”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

I think an important question would be what thing could replace or improve a social network like Facebook, so as to speak of a fall.


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