is the title of a column by Guy Kawasaki in AlwaysOn. It covers a study on the effectiveness of different kinds of word of mouth. I tend to agree with the results and Guy’s comments.
The most effective WOM is by family, friends and colleagues, followed by regular folk and then pundits or those [...]
this is one more report, and by a respected firm like JD Power that shows Customer Satisfaction with Indy Travel Sites Declines. It’s fairly obvious by now, that the OTA have their work cutout for them if they want to keep their growth rates up and claim back market share lost to supplier [...]
Read Full Post | Make a Comment ( None so far )this study by Avenue A/Razorfish on Understanding Digital Consumer Behavior I can agree with as there has been a significant shift since the early days of the web. What I don’t quite believe are the very high percentage figures of 70% of consumers reading blogs regularly and 41% having their own [...]
Read Full Post | Make a Comment ( None so far )at least according to this post reporting that one of the leading Silicon Valley VC Kleiner Perkins Has Halted Investments in companies claiming to be about web 2.0
It seems to me the label discussion is an ongoing one and we are unlikely to arrive at a definition universally accepted. I’ve said before that in [...]
is the title of a great post on the Minding the Planet blog about new developments that will have a significant impact on how we experience and use the web.
It will be exciting to follow sites such as Twine when fully rolled out and how they will take what we today loosely call user [...]
Blah-Blah Text: Keep, Cut, or Kill? that too many websites are violating this principle, especially DMO sites that often try to leverage the huge piles of data their organizations have at their disposal. To put too much of it on your site and in the wrong place can be a killer, so less is [...]
Read Full Post | Make a Comment ( None so far )Travelocity launches new trip planning tool and one that goes in the right direction, away from the now pretty much standard template of asking people where they want to fly and when and take it from there.
Multi-destination and component research and planning is a logical next step to dynamic packaging that deserves the term.
To [...]
is the name of the just launched site by Radar Networks at Web2.0 Summit and it claims to be a Revolutionary Semantic Web Application. Having followed the company and their CEO Nova Spivack for some time, I believe this to be an exciting new development in what’s coming next on the web - also called [...]
Read Full Post | Make a Comment ( 1 so far )is the question posed on Seth’s Blog: and as always, he makes very valid point by claiming that it is not.
His comments make it very clear what the differences are between mere word of mouth and an ideavirus.
It also becomes clear, why creating one is such a difficult task and why marketer intervention doesn’t really [...]
according to this latest study by
Forrester: Interactive Marketing Spend to Surpass $61B in Five Years. This is a considerable amount and what is even more significant is that the leading category by a wide margin is travel & hospitality with $ 8.7 billion spent in 2007.
This tells me that any organization in our industry not [...]
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