This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
Read Full Post | Make a Comment ( 2 so far )The world as you like it
looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so.
The site looks very attractive and user friendly with the by now ubiquitous rotating [...]
article in Chief Marketer caught my attention.
I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough.
Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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