OK, here’s a straight copy-paste post, but this is so spot on I think it’s fine and Seth agrees. The one’s emphasized in bold are my favorites:
by Seth Godin
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to [...]
according to this TechCrunch post CondeNet Tries To Blogify Concierge.com buying HotelChatter and jaunted from SFO Media.
Looks like an attempt to capitalize on the expanding social media scene that might [...]
Read Full Post | Make a Comment ( None so far )is my alternative title for this latest effort by major companies to get their message noticed in a marketplace that is increasingly tone deaf to their traditional one-way marketing speak. To counter that trend PR Giant Edelman Ventures Into Branded Content as reported in Advertising Age - Madison+Vine. It remains to be seen how effective [...]
Read Full Post | Make a Comment ( None so far )is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]
Read Full Post | Make a Comment ( None so far )can be found in this Marketing to Bloggers piece on eMarketer. Especially useful is this part from Peter Rojas
* Most important, there must be a fit between the product and the subject of the blog.
* Avoid shooting e-mails and press releases to bloggers. It is more effective [...]
could be the subject line for this study quoted in Micro Persuasion stating that One Billion Dollars in Internet Advertising is Wasted by display ads visible to about 70% of web users but only seen by about 25% because the ads are displayed “below the fold” requiring people to scroll down a web [...]
Read Full Post | Make a Comment ( None so far )seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]
Read Full Post | Make a Comment ( 1 so far )These social media marketing “don’ts” described in a post on the MarketingExperiments blog are a great follow-on to my last post about corporate blogs, or in this case communications in general. It all comes down to honesty and openness. In today’s world it just about becomes impossible to fake it and stay successful in any [...]
Read Full Post | Make a Comment ( 1 so far )There is usually not too much positive to write about when it comes to airline travel these days but here is a new service introduced by our neighbors to the north called aircanada.com - Travel Info - On My Way. It offers a whole range of support services in the event of flight delays caused [...]
Read Full Post | Make a Comment ( 4 so far )This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
Read Full Post | Make a Comment ( 2 so far )What’s next in Marketing on the Smart Web
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