according to this TechCrunch post CondeNet Tries To Blogify Concierge.com buying HotelChatter and jaunted from SFO Media.
Looks like an attempt to capitalize on the expanding social media scene that might [...]
Read Full Post | Make a Comment ( None so far )is the question asked in this eMarketer article, which also says that UGC is no longer a fad, with 77 million creators in 2007 growing to 108 million in 2012 and the consumers of this content from 94.1 million to 130.1 million. Beyond the advertising revenue question, what these numbers represent is a huge audience [...]
Read Full Post | Make a Comment ( None so far )can be found in this Marketing to Bloggers piece on eMarketer. Especially useful is this part from Peter Rojas
* Most important, there must be a fit between the product and the subject of the blog.
* Avoid shooting e-mails and press releases to bloggers. It is more effective [...]
are contained in this interview with CNN’s King on Obama’s iCampaign on Always On
and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies [...]
could be the subject line for this study quoted in Micro Persuasion stating that One Billion Dollars in Internet Advertising is Wasted by display ads visible to about 70% of web users but only seen by about 25% because the ads are displayed “below the fold” requiring people to scroll down a web [...]
Read Full Post | Make a Comment ( None so far )seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]
Read Full Post | Make a Comment ( 1 so far )These social media marketing “don’ts” described in a post on the MarketingExperiments blog are a great follow-on to my last post about corporate blogs, or in this case communications in general. It all comes down to honesty and openness. In today’s world it just about becomes impossible to fake it and stay successful in any [...]
Read Full Post | Make a Comment ( 1 so far )with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an [...]
Read Full Post | Make a Comment ( None so far )MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address.
The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
This is the list you definitely do not want to be on!
It’s a great - and for some scary! - example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
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