OK, this is off topic but, hey marketing is a wide ranging subject and this is very important information for you road warriors out there. On Style - WSJ.com covers that often vexing habit of the “Global Art of the Cheek Kiss”. Have fun and remember, it’s still “when in Rome…..”. Safe travels everyone!
Read Full Post | Make a Comment ( None so far )article in Chief Marketer caught my attention.
I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough.
Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Read Full Post | Make a Comment ( None so far )at least that’s the impression I got attending the very insightful Canada eConnect conference last week in Vancouver BC.
This new event was organized extremely well by Jens Thraenhart of the Canadian Tourism Commission and his very able team. Kudos to them for staging a first edition of what they hope will be an annual event. [...]
Read Full Post | Make a Comment ( None so far )Travelmole. reports based on a Forbes Travelers list of the 30 Most Visited U.S. cities. It notes that Charlotte ranks higher than Fort Lauderdale.
The fact that visitors decide a destination based on how it makes - or might make - them feel and that image plays a role is certainly not new. This has [...]
Improving the U.S. Image Abroad
I applaud any initiative in this directon and can only wish the travel industry the best of luck. Based on past experience with Switzerland I know this is an enormous task. That country which by an large has a very positive image abroad, came under criticism in the past from visitors [...]
Over 50% of Vacations Now Planned Online
it begs these questions:
- what kind of site does that planning process start?
- what happens on that site to move the traveler along the path from planning to booking?
- how many more sites need to be visited until the trip is booked?
My guess is that if the planning [...]
Another PhoCusWright Executive Conference is history and what an experience it was. In keeping with the them of “Travel 2.0 confronts the Establishment”, this truly was a 2.0 conference in terms of innovation in structure and staging. From everywhere in the entire conference area, including the trade show floor, and terrace for laptop users [...]
Read Full Post | Make a Comment ( None so far )Top Stories & Trends - Australia, U.S., Italy Rank Highest as Country Brands
Interesting, but flawed study in my opinion. I just can’t take seriously a ranking of country brands that doesn’t have France or Spain in the top ten. Good for the Aussies, but I guess not to be taken at face value. For those [...]
was not addressed in the reports mentioned in my two previous postings and in my opinion it will have quite a significant impact on how the Chinese traveler will plan and purchase travel in future. Today online travel is growing at a rapid pace, with cTrip and eLong dominating the space. The web, however, is [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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