seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user [...]
Read Full Post | Make a Comment ( 1 so far )This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
Read Full Post | Make a Comment ( 2 so far )with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an [...]
Read Full Post | Make a Comment ( None so far )MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address.
The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
the TravelersChoiceAwards2008 list of top hotels which I’m sure is full of hotels that not only deliver on their promise but very likely over deliver and are rewarded for it. They probably also are aware of how they are perceived in the marketplace by participating in the conversation that happens about them and [...]
Read Full Post | Make a Comment ( None so far )This is the list you definitely do not want to be on!
It’s a great - and for some scary! - example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Read Full Post | Make a Comment ( None so far )“Online comparison sites move beyond price”
reads the headline of Rob Lovitt’s column on msnbc.com about the travel meta-search companies that some of us industry bloggers have written about for over a year now.
I can only say - welcome to the party! and the earlier the main stream media start writing about the fact that [...]
according to eMarketer which presents a collection of studies that proof this point. Although not dealing specifically with travel, I would venture the guess that similar numbers apply.
This is further proof of the importance buyers place on comments by buyers/users of a particular product or service and as I’ve commented previously, if those comments [...]
this study, the American Customer Satisfaction Index (ACSI), released today by the University of Michigan with e-commerce partner ForeSee Results is a wake-up call mostly for the online travel agencies, but if I were a travel supplier I wouldn’t be too pleased about myself either.
It clearly shows that the low hanging fruit in selling [...]
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