Travel2.0
Online travel satisfaction continues to decline
this study, the American Customer Satisfaction Index (ACSI), released today by the University of Michigan with e-commerce partner ForeSee Results is a wake-up call mostly for the online travel agencies, but if I were a travel supplier I wouldn’t be too pleased about myself either.
It clearly shows that the low hanging fruit in selling [...]
Travel 2.0 or more likely Travel 3.0
as described in this article in strategy+business, the journal published by leading consultancy Booz, Allen & Hamilton, is one of the best overviews of the state of the online travel industry I’ve read in quite some time. link to PDF
It outlines very clearly the great challenges posed to today’s players and the technology improvements [...]
Online Reviews of Hotels and Restaurants Flourish
reports the New York Times
So, the main stream media are starting to pay attention to the topic of online reviews and other UGC.
As always, the seem to look for the controversy in the story, in this case the immediate demise of print guides but Steve Kaufer didn’t bite! Good. Reminds me of [...]
Dream - Learn - Plan - Go
is how we defined the process every traveler goes through prior to a vacation back in 1999 when we built MySwitzerland.com, one of the first national destination websites. It was also the philosophy behind the idea of EuroVacations.com the RailEurope Group dynamic packaging online tour operation venture in 2000. Reading that Travelocity to [...]
Read Full Post | Make a Comment ( None so far )Very useful pointers here, made by
Karin on her FastenYourSeatbelts blog on what it means for DMOs and others in the industry to deal with web 2.0 developments. It certainly has an impact on how business needs to be conducted and communicated in the online marketplace.
Read Full Post | Make a Comment ( None so far )More transparency for hotel bookings
Farecast has just announced their new tool to search 80,000 hotels across the globe and for those in 30 U.S. cities, they introduce the "Hotel Rate Key" a similar feature they introduced in the market for air fares, allowing searchers to find out if the particular rate offered is a deal or not, based on [...]
Read Full Post | Make a Comment ( None so far )Who Needs a Travel Agent? -
is the title of this report in MediaPost which actually deals with the impact of social networks on travel planning.
It’s fast becoming main stream opinion that recommendations by friends are the most important influencing factor on product choice in travel even more than price. Now, that should be music to the ears of online [...]
More stuff from the PhoCusWright Conference
Tech~Surf~Blog
is where you can find more interesting comments about last week’s conference and some of the interesting presenters. Very revealing is Graeme’s comment about how "with-it" the travel space is when it comes to Web 2.0, especially considering he is a tech blogger.
Read Full Post | Make a Comment ( None so far )
Why not integrate this into your DMO site?
Viator.com relaunches with Web 2.0 features
One of the best presentations at the recent PhoCusWright Executive Conference was by Rod Cuthbert the CEO of Viator. His company has managed to make all those important elements of a vacation bookable in advance. But what impressed me most is his company’s take on travel, namely that visitors want [...]
« Previous Entries Next Entries »
