are contained in this interview with CNN’s King on Obama’s iCampaign on Always On
and it’s not the politics he talks about which is important but his comments about the new media world we live in and how it affects every facet of communication. The situation he describes that the traditional media finds itself in, applies [...]
This award winning case study of a campaign to build viral buzz on MarketingSherpa caught my attention as not too many are from the travel industry. It explains in detail how Germanwings used web 2.0 tools to involve their audience with their brand while [...]
Read Full Post | Make a Comment ( 2 so far )MediaShift Digging Deeper::PBS deals with the topic the panel I’m on at the PhoCusWright Blogger Summit at the ITB in Berlin will address.
The title is journalists vs. bloggers, by itself a misnomer, as the lines have blurred between what used to be until quite recently very different categories as the article makes very clear. [...]
the TravelersChoiceAwards2008 list of top hotels which I’m sure is full of hotels that not only deliver on their promise but very likely over deliver and are rewarded for it. They probably also are aware of how they are perceived in the marketplace by participating in the conversation that happens about them and [...]
Read Full Post | Make a Comment ( None so far )This is the list you definitely do not want to be on!
It’s a great - and for some scary! - example of the radical transparency businesses are facing today. There is no place to hide and anyone would be advised to manage their online brand reputation way before they end up on a list [...]
Facebook Falling Off? asks Marketing Pilgrim and shows us a neat graph to visualize what might be the answer to the question
and Kevin on Travolution asks if “the social networking boom is losing momentum“
First off, I’m not blaming the messengers here for reporting about this and granted, the figures show some drop off [...]
reports Hotelmarketing, based on an article on Scotsman.com with the headline of “Tourist website has to be worth a visit”, which sounds pretty much like a no-brainer to me. I have to admit that I’m not familiar with the details of their situation but apparently a number of local suppliers are claiming the failure of [...]
Read Full Post | Make a Comment ( None so far )“Online comparison sites move beyond price”
reads the headline of Rob Lovitt’s column on msnbc.com about the travel meta-search companies that some of us industry bloggers have written about for over a year now.
I can only say - welcome to the party! and the earlier the main stream media start writing about the fact that [...]
according to eMarketer which presents a collection of studies that proof this point. Although not dealing specifically with travel, I would venture the guess that similar numbers apply.
This is further proof of the importance buyers place on comments by buyers/users of a particular product or service and as I’ve commented previously, if those comments [...]
and I think you’ll read about it here first. Below is the link to a great video giving an exciting glimpse at what’s coming down the line on the web by Nova Spivak of Radar Networks who are about to introduce Twine It explains in clear terms about the semantic web and ultimately artificial intelligence [...]
Read Full Post | Make a Comment ( None so far )What’s next in Marketing on the Smart Web
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