This is a great video by Nova Spivack of Radar Networks on this topic still often misunderstood. I agree with his definition of the terms web 1.0 / 2.0 / 3.0 being about time periods in the development of the web. We’re now just about at the end of the second decade (2.0) and will enter the next (3.0) around 2010.
There will be definite implications on travel and the customer experience of researching, planning and purchasing travel. Before there will be dramatic changes, however, the pendulum will have to swing back to the front end or user experience focus, which he predicts will be the case in web 4.0 or more than ten years out, as web 3.0 deals more with the back end or the data.
In the meantime there will be new initiatives that will introduce semantic web tools into travel as we have seen with Uptake and TripIt. The latter is actually shown in one of his slides.
One of his comments I liked a lot is that we should talk about “artificial stupidity” rather than “artificial intelligence” that is required to eliminate humans from having to deal with the mundane, or stupid tasks, and let us focus on the intelligent ones. Couldn’t agree more.Read Full Post | Make a Comment ( None so far )
This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area will be recommendation systems where things are moving ahead with improved results noticeable to users.Read Full Post | Make a Comment ( 1 so far )
Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to travel:
5. Personalized Travel Guides
Travel is one of the most fun things we do in life and one of the most innovative businesses. People love tours and tour guides who tell them about the landmarks and history of new places. Now imagine having personalized tours of any location of the world available. With the touch of a button, information about your current location will appear in your hand. Even better, the tours will be custom tailored to you, since software will know your tastes and travel preferences.
Lot of very exciting stuff and, of course, 12 reasons for getting yourself an iPhone…..Read Full Post | Make a Comment ( None so far )
looks like a very useful tool, especially for the travel category where visuals are important. It should save a lot of clicking on text links only to find out that the hotel for instance isn’t really what you’re looking for.
The category listing is another interesting feature.Read Full Post | Make a Comment ( None so far )
reports MarketingVOX. This is further proof of improved search becoming a reality in the not too distant future and here’s a quote relevant to travel
For example, instead of searching for hotels in Miami and having to sift through results that include hotels, travel vendors and hotel deals, one could query for Miami hotels that allow pets, are five minutes from the beach and cost no more than $150 per night.
It will be interesting to observe how the travel meta-search companies will react to the major searchers offering more relevant results.Read Full Post | Make a Comment ( None so far )
was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business.
As for the difference between blogs and MSM – or main stream media – I like this quote from the the article
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If this were a real blog, we probably would have posted our story pitch on Day One, before we did any reporting. In the blog world, a host of experts (including many of the same ones we called for this story) would weigh in, telling us what’s wrong, what we’re overlooking. In many ways, it’s a similar editorial process. But it takes place in the open. It’s a discussion.
Why draw this comparison? In a world chock-full of citizen publishers, we mainstream types control an ever-smaller chunk of human knowledge. Some of us will work to draw in more of what the bloggers know, vetting it, editing it, and packaging it into our closed productions. But here’s betting that we also forge ahead in the open world. The measure of success in that world is not a finished product. The winners will be those who host the very best conversations.
article in Chief Marketer caught my attention.
I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough.
Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience than in the physical world, with all the advantages the article describes.
Of course, I can already hear the critics proclaim that face to face meetings with personal interaction are too important to ever be replaced. I don’t deny that for one minute, however, the industry reality has been for quite some time the difficulty to attract enough qualified decision makers to attend all these real life shows and workshops.
Using virtual events to attract a wider initial audience more cost effectively and then select the most interested and qualified for a personal site inspection to meet with key suppliers, seems to me a much smarer use of not only marketing dollars, but more importantly everyones time.Read Full Post | Make a Comment ( None so far )
explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers directly on their websites.Read Full Post | Make a Comment ( None so far )
Unfortunately I missed this event but Josh Benoff of Forrester summarized some of key comments of Doc Searls which I quote below:
1. Advertising as we know it will die.
2. Herding people into walled gardens and guessing about what makes them “social” will seem as absurd as it actually is. (Facebook is his example.)
3. We will realize that the most important producers are what we used to call consumers. (Yup.)
4. The value chain will be replaced by the value constellation. (Many connections.)
5. “What’s your business model?” will no longer be asked of everything. (What’s the business model for your kids?)
6. We will make money by maximizing “because effects”. (“Because effects” are what happen when you make more money because of something than with it.) E.g. search and blogging.
8. We will be able to manage vendors at least as well as they manage us. (Agreements between companies and customers shouldn’t be skewed in favor of the companies.) At Harvard Law they call this VRM — vendor relationship management — which is what Searls is working on (projectvrm.org).
10. We’ll marry the live web to the value constellation. (The Live Web isn’t just about stars. Relationships of anybody to anybody.)
All this might not be readily accepted by marketers today, but let’s remember that most of what the authors of the Cluetrain Manifesto loudly proclaimed ten years ago about how the web will change consumer behavior and marketing has come to pass. My take is that he’s right again.Read Full Post | Make a Comment ( 2 so far )
a follow up to my last post. Parsing Google’s response trying hard to play David to the perceived new Goliath! Believable? Hardly. Stay tuned as this unfolds, or should I say, drags on and on and on…..Read Full Post | Make a Comment ( Comments Off )
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