This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area [...]
Read Full Post | Make a Comment ( None so far )Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to travel:
5. Personalized Travel Guides
Travel is one of the most fun things we do in life and one of the most innovative businesses. People love tours and tour guides who tell them about the landmarks and history [...]
looks like a very useful tool, especially for the travel category where visuals are important. It should save a lot of clicking on text links only to find out that the hotel for instance isn’t really what you’re looking for.
The category listing is another interesting feature.
Could also be a great way to present travel [...]
reports MarketingVOX. This is further proof of improved search becoming a reality in the not too distant future and here’s a quote relevant to travel
For example, instead of searching for hotels in Miami and having to sift through results that include hotels, travel vendors and hotel deals, one could query for Miami hotels that allow [...]
This lengthy article in Business Week
was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business.
As for the difference between blogs and MSM - or main stream media - I like this quote from the the article
If this were [...]
article in Chief Marketer caught my attention.
I’ve long been an advocate of using webinars qualified for lead generation, which in my opinion most DMOs are still not using anywhere near enough.
Virtual events could become an even more effective tool to show off a destination and presenting key suppliers to a much wider audience [...]
explains Elisabeth Osmeloski in a very illuminating article in Search Engine Watch which puts the focus on the importance of search in travel and how it can be used effectively. The strategies explained are valid not only for suppliers and OTAs but also for DMOs, especially the many who are now selling their suppliers [...]
Read Full Post | Make a Comment ( None so far )Unfortunately I missed this event but Josh Benoff of Forrester summarized some of key comments of Doc Searls which I quote below:
1. Advertising as we know it will die.
2. Herding people into walled gardens and guessing about what makes them “social” will seem as absurd as it actually is. (Facebook is his example.)
3. We will [...]
BoomTown Decodes It, So You Don’t Have To!
a follow up to my last post. Parsing Google’s response trying hard to play David to the perceived new Goliath! Believable? Hardly. Stay tuned as this unfolds, or should I say, drags on and on and on…..
BoomTown Decodes the Letter, So You Don’t Have To! A great "reading between the lines" by Kara Swisher on the story that dominates the web and all business media right now. Enjoy!
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