Every supplier can now be a tour operator.

Posted on March 24, 2005. Filed under: Uncategorized |

This article: JetBlue advocates and practices direct supplier relationships is the second one in recent weeks announcing a supplier entering the market as it’s own tour operator offering the entire vacation experience as a bundled package to it’s customer. The earlier one was about Starwood Hotels & Resorts doing the same.

It clearly shows, that suppliers are turning tables on intermediaries selling their product, often as a commodity with total price transparency, and become the packager themselves thus not only protecting their brand equity but also allowing them an additional margin on the whole package.

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