This doesn’t need to be the reality…..!

Posted on March 24, 2005. Filed under: Uncategorized |

UK Holiday Makers Face Unhappy Times Due to Poor Web Customer Service

Reading this item in Internet Travel News I asked myself, why is it that the travel industry manages to transfer bad habits of the old offline world to online?

Is it any wonder that many potential leisure travelers are frustrated, not only with the online shopping experience due to bad website design supported by less than perfect technology but to compound the issue by site operators not responding to basic customer questions.

This is one more reason for the owners of the key destination information, in most cases the DMOs, to enter into eCommerce themselves to satisfy the interested traveler right on their own websites rather than passing them on to a less than fully qualified third party online agent.

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