Mass Customization in Travel

Posted on August 9, 2005. Filed under: Uncategorized |

Your Very Own Personal Air Fare – New York Times:

Interesting strategy to differentiate a commodity product combined with an ingenious way to collect useful customer data and preferences to tailor future offers based on that knowledge. Could this become a model for other travel suppliers? Quite possibly.

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: