More moves to add value.

Posted on August 9, 2005. Filed under: Uncategorized |

Sabre Enhances Sabre Vacations Agent Tool with Travel Impressions Tour Inventory:

Travelocity and MasterCard Offer Free Zagat.com Subscription When Booking a TotalTrip Vacation:

Both these articles show that the online industry is clearly looking for ways to move away from selling commodity type single travel components purely based on price to a more profitable model. Service enhancements and incentives to customers to book what Travelocity calls a “TotalTrip” are all strong indicators of this shift.

Another development supporting this shift is the introduction of more online travel booking tools that can be used by travel agents to better serve the market segment of people who prefer to take that route rather than planning their own packaged trips online. Either way, intermediaries have to add value to stay in the game.

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “More moves to add value.”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed


Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: