It’s becoming more obvious all the time….

Posted on October 6, 2005. Filed under: Uncategorized |

Link: Customers to drive travel demand patterns.

Another article talking about the need for a customer centric approach being necessary to grow online travel in future.

At a recent industry gathering I was quite struck by the lack of awareness among participants of this topic and how important it is to offer customers a vastly improved online travel buying experience to assure profitable growth.

Tools that enable the more experienced segment of online travelers to assume more control over the product they purchase will become a key asset for online travel providers down the road as we move to a more advanced web.

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