More on online travel shopping

Posted on November 11, 2005. Filed under: Uncategorized |

iMedia Connection: How Consumers Use Online for Travel.

This article states some known facts that should be of interest also to DMOs. Travelers – especially boomers – are searching for destination content early on in the planning process. Why not offer them a compelling reason to purchase right there?

For online agencies the situation is crystal clear: offer added value and a superior one-stop shopping experience, or be further threatened by suppliers who increasingly sell the remaining components of the travel package right on their site as well.

Anyone can become an online travel agency and sell the entire trip right on their site! Welcome to an increasingly frictionless marketplace!

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: