Where the hell have you been….?

Posted on June 21, 2006. Filed under: Travel |

Destinations – Australia Tourism’s New Campaign Focuses on Online Efforts

The Aussies are coming around…..I just wonder what took them so long!
I like it when they say that a package no longer does the trick. I’ve been saying that for a few years nowand it’s nice to at least sometimes see the market move in the direction I predicted.

For most travel destinations it is an excercise in frustration to depend on a few selected tour operators to put together packaged tours and then try to push the sale of those through travel agents, when research clearly shows that what soon will be a majority of travelers starting the planning process online.

Here’s another prediction: Just wait what will happen, when those travelers will have truly empowering tools – made possible by what’s happening in Travel 2.0 – available on those websites, while doing that initial research, that allows them to plan and then book exactly that individualized trip, corresponding to the experience they want to have! Don’t tell me they will not use it to close the transaction right then and there. It will happen sooner than the industry thinks…..

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