Storytelling: Escaping the Price War

Posted on July 12, 2006. Filed under: Travel |

Advertising Age has this great article on what should be a no brainer for destinations in their marketing efforts. Every country, state, region or city must have numerous stories that are most likely uniqu to the place and of great interest to prospective visitors.

Such stories should also help avoid destinations from falling into the all too easy trap of “me-too marketing” which is so common. Many destination ads tend to look interchangeable using the pretty pictures. Why not tell an interesting story. I bet, most have a more interesting one than Perrier……

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