Archive for August, 2006

Here’s an innovative move

Posted on August 29, 2006. Filed under: Travel |

Ski.com goes three-dimensional

This looks like a great new tool for ski resort visitors. The more real the skiing environment is presented the easier for skiers to get an idea of what their experience will be like. This 3D map is a cool way to do that. Once it has all the elements in place it could set a standard for others.

One thing I’d like to see is the map open up in a new window allowing for resizing rather than being embedded in the page. All in all a great attempt worth watching.

Also like the blog, a welcome attempt to allow visitors to contribute. Should be a fun tool especially for the boarder and skier crowd who already have a strong community feel.

 
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Typical of the confused media coverage

Posted on August 22, 2006. Filed under: Web/Tech |

This latest article in a trade media
Advertising Age – MediaWorks – Marketing Reality Check: Blogs, Pods, RSS

is pretty much the standard fare for the confused coverage of the new media by the traditional media. This anecdotal quote of a Denver couple for not having heard of a podcast doesn’t mean anything. Here’s a more relevant part of the story:

Reaching influencers
Still, nascent technologies appear to be a key to reaching influencers.

In Keller Fay’s studies, for example, while 92% of brand conversations took place offline, nearly half involved some reference to media or marketing that people had seen or heard and were talking about. And the internet nearly tied TV as a reference source.

“The reality is it’s a complicated process by which ideas are communicated to the market, and it’s becoming more complex,” Mr. Fay said. “All of these cutting-edge tools do have a significant and growing role to play, but they need to work in an integrated way with other tools.”

It’s important to remember the point of using these technologies isn’t necessarily to reach a mass market, said Mohan Renganathan, VP-associate director of digital strategy at MediaVest Digital. “It’s a very tactical element,” he said, “and the strategy might be either to try out this new technology or speak to a very specific slice of your overall target segment.”

This is what it’s all about – reaching influencers, who by definition are early adopters – it’s every marketers dream. Furthermore, let’s consider how long some of these new tools have been around – less than two years. Talk about rapid adoption looking for a parallel in history. There is none. Even if not all the new stuff survives it will again change consumer behavior and have an effect on marketing, doubters – as always – notwithstanding.

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Writely, a great tool

Posted on August 21, 2006. Filed under: Web2.0 |

We already know how wide ranging Google’s services are. They recently acquired Writely.This is a very convenient browser based word processing application. It has similar functionality as Word.
What’s great is the ability to collaborate on editing with selected colleagues, publish documents, post them to blogs (like this one was) and a host of other useful functions. They’re still in beta but should make it available to a wider audience soon.

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What’s this Web 2.0 about?

Posted on August 21, 2006. Filed under: Web2.0 |

Well, here’s the Cheat Sheet: Web 2.0 where you can find out more about it.

Of course, as with so many innovations, the jury is still out about how successful this will be, but by the looks of it there’s a lot to it, including the impact on the online travel industry.

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Will the market be ready this time around?

Posted on August 21, 2006. Filed under: Uncategorized |

European site offers custom bookings

Interesting how sometimes things don’t change. Here’s a company that does exactly what EuroVacations did six years ago, offering custom designed, multi-destination European packages. The interface looks eerily familiar as does the functionality.

It will be interesting to see if the market will be ready to accept this concept now after six years have passed and web users have become more savvy.

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Consumer-Generated Content Replacing Expert Reviews

Posted on August 19, 2006. Filed under: Uncategorized |

Blogs, Wikis, Forums Sway Consumer Opinion, Research Shows

This is another article on how the online world is changing and that includes online travel and in turn destination marketing. Consider your DMO as the “Expert” and you will soon realize that when consumers are increasingly paying attention to and consider in their decision making on all sorts of purchases the opinions of other consumers like themselves, that your days as the most trusted and reliable “expert” might be numbered.

Of course, some might say that there is bias in these consumer comments and that is certainly true but when we consider the increasing volume of comments we can see how their combined value can become a reliable barometer of overall opinion.

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Starwood Virtual

Posted on August 19, 2006. Filed under: Uncategorized |

Adotas ยป Starwood Debuting Hotel Chain Virtually

In today’s world of social networking, tags, user generated content and more, this seems like an innovative branding excercise by Starwood. Will there be virtual destinations soon? Likely, as these hotels have to be located somewhere in cyberspace. Interesting development to follow.

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L9 are the guys

Posted on August 16, 2006. Filed under: Uncategorized |

L9.com – Web Site Development for Credit Unions. A Credit Union Service Organization designing and building content-managed sites to include 3rd-party integration, online banking, member interaction, and more.

this is the greatest credit union solution on the planet

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Here’s a great take on this topic

Posted on August 9, 2006. Filed under: Uncategorized |

The Network Effect of Tagging and Trip Planning – By John Bray

Social networking and consumer-generated content are cornerstones of Travel 2.0. Whether for purely time-starved, or simply voyeuristic reasons, consumers are increasingly turning to tagging, a mashup of both social networking and consumer-generated content, to sift, sort, and share information about travel planning and buying.

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Here’s another great take…..

Posted on August 9, 2006. Filed under: Uncategorized |

on the influence of Web 2.0 on the travel industry

The Network Effect of Tagging and Trip Planning – By John Bray

Social networking and consumer-generated content are cornerstones of Travel 2.0. Whether for purely time-starved, or simply voyeuristic reasons, consumers are increasingly turning to tagging, a mashup of both social networking and consumer-generated content, to sift, sort, and share information about travel planning and buying.

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