Consumer-Generated Content Replacing Expert Reviews

Posted on August 19, 2006. Filed under: Uncategorized |

Blogs, Wikis, Forums Sway Consumer Opinion, Research Shows

This is another article on how the online world is changing and that includes online travel and in turn destination marketing. Consider your DMO as the “Expert” and you will soon realize that when consumers are increasingly paying attention to and consider in their decision making on all sorts of purchases the opinions of other consumers like themselves, that your days as the most trusted and reliable “expert” might be numbered.

Of course, some might say that there is bias in these consumer comments and that is certainly true but when we consider the increasing volume of comments we can see how their combined value can become a reliable barometer of overall opinion.

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One Response to “Consumer-Generated Content Replacing Expert Reviews”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

I find consumers with least vested interests are less biased.


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