The impact of the web

Posted on November 7, 2006. Filed under: Tourism |

was not addressed in the reports mentioned in my two previous postings and in my opinion it will have quite a significant impact on how the Chinese traveler will plan and purchase travel in future. Today online travel is growing at a rapid pace, with cTrip and eLong dominating the space. The web, however, is used almost exclusively to purchase domestic air and hotel services.

In a bit of a futuristic leap, I predict that this could change in a few short years and maybe the Chinese market will change to a more individualistic model faster than it did in Japan. Even today, the web is hardly used there for foreign trips.

China would be an ideal testing ground for innovative, dynamic packaging solutions that would allow travelers to buy multi-destination trips, let’s say to Europe or the United States, online at competitive prices. Such functionality, integrated with rich destination information and Web 2.0 type customer generated content could be a killer app for the Chinese outbound market. Who better to believe then one of your own when it comes to discovering foreign countries and buy the right services. Exciting prospects for those innovative enough to see the opportunities.


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