Here’s an interesting comment by Bambi Francisco on MarketWatch
and although it relates to Yahoo! it is very relevant to the travel industry in general and DMOs in particular. Just replace the word "articles" with "information"
Moreover, it’s not just about getting users to express themselves, but providing the means to let users connect with each other.
This is exactly what we’re seeing at YouTube, News Corp’s (NWS) MySpace and Facebook. The people are the providers or entertainers and the marketers of their own content.