Here’s an interesting comment by Bambi Francisco on MarketWatch

Posted on December 7, 2006. Filed under: Uncategorized |

and although it relates to Yahoo! it is very relevant to the travel industry in general and DMOs in particular. Just replace the word "articles" with "information"

In the Internet era, it’s not about getting millions to read articles from a few paid experts. It’s about making millions of people volunteer experts. It’s not about getting millions to watch one program with a few stars. It’s about getting a few people to watch millions of programs with millions of stars.
Moreover, it’s not just about getting users to express themselves, but providing the means to let users connect with each other.

This is exactly what we’re seeing at YouTube, News Corp’s (NWS) MySpace and Facebook. The people are the providers or entertainers and the marketers of their own content.

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