How novel an idea – but too early when we first had it!

Posted on January 15, 2007. Filed under: Uncategorized |

Travelocity to focus on the entire trip

I normally don’t use my blog to highlight my previous work experience, you can read it in the about page, but reading this article just reminded me about what we tried hard to accomplish six years ago at and failed to succeed at. It all seems to come together slowly but surely now and in the coming few years.

We now give it the label of Travel 2.0 but all it is, is focusing on what people really have wanted all along a site where you can DREAM – LEARN – PLAN  and GO which is the logical process everyone goes through prior to a leisure trip.

We didn’t succeed at the time for a number of reasons, but the key one was that visitors to the site couldn’t grasp the concept that an online travel site didn’t want to sell them an airline ticket from A to B but offer the opportunity to research a trip, collect information, keep it in a folder and return to it later on and then decide to book. Instead they bailed from the home page.

Too bad we couldn’t pull it off, but I’m glad the new reality validates our vision.

By the way, this is one more reason why I remain convinced that DMO should focus on this much more as with this shift in customer behavior they’ll become even more relevant as the first "go to guys". Why not capitalize on it!


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