What image do they want to remake?

Posted on February 26, 2007. Filed under: Uncategorized |

Remaking the City’s Image, With 50 Million Tourists in Mind
I like it when old Madison Avenue agency types are talking about how they’re going to revolutionize how to successfully market a destination sounding as if they’ve just invented the discipline.

What’s spelled out in this article has all been done by industry professionals before. When I read that the innovative "new idea" is to allow visitors to their website to book their accommodation and local services I can only say "where have spent the last five years?". That’s been done by dozens if not hundreds of destinations around the world for at least as long, in some cases since before.

Also, marketing NYC is one of the easier jobs in the tourism industry. The city has about as high a global brand recognition as you can ask for. Doesn’t take a genius to do this job well and increase the visitor numbers.


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One Response to “What image do they want to remake?”

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Couldn’t agree more. It’s also fun to watch agencies that have just stumbled upon the concept of a DMO, rub their hands together with greedy glee and think that they’ll just trot out, land about ten or twelve accounts and take over this “new” market. 🙂

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