Some of it will be but that’s not the point

Posted on February 28, 2007. Filed under: Uncategorized |

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Why online travel buzz might be bogus

There’s certainly some truth in this and there is no doubt companies are trying to game the system themselves or by using PR agencies as proxies. This doesn’t diminish the validity of concept. It is the cumulative effect of user generated content that has value. It’s based on the principle of the “Wisdom of Crowds” which is higher than that of professional experts. The generation of web users who grew up familiar with the idea of finding solutions and opinions online will bring the necessary critical mind to it and negate the hype published by the manipulators

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One Response to “Some of it will be but that’s not the point”

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What a funny coincidence! I was just talking with a colleague yesterday about how over-rated the “community” actually is. Recent buzz about Digg and user bias burying stories has made me wonder about the value of harnessing the masses.

Anyway, it’s probably futile to compare social news to Travel 2.0 – totally different. I believe that most people are seeking travel information that is vetted and trusted. You know, like a recommendation from a friend or relative. A perfect situation for experts and DMO’s. The challenge lies in becoming a credible source (accepted by those with the “critical mind”), then taking advantage through monetization.

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