This could be of interest to DMOs
Race To Build The “Distributed Bookings” Platform For Services:
Travel reservations are extremely complex to do well, especially when multiple components like air, hotel, car or rail have to be combined for a total trip package. The leading online travel companies have spent hundreds of millions of dollars in the past seven or so years to perfect this type of dynamic packaging and pricing. It’s still an unrealized dream for online travel shoppers. It is easier for independent suppliers to offer than for intermediaries.
I see an opportunity for using these types of services for local destination based services like attractions. restaurants, museums, other activities. Destination websites need easier to integrate systems as they don’t usually have the tech or financial resources to build the functionality from scratch.