The Power of Brand

Posted on March 30, 2007. Filed under: Uncategorized |

I find this a very apt description of what is happening in today’s connected marketplace and how brands are viewed and how perceptions about them are formed before the brand owner ever has had a chance to get involved. This is what I mean when I say that organizations have to join the conversation and can forget about ever gaining control over it.
Trying to influence it is possible but only by action reflecting in a positive way on the brand.

As a DMO I hope your brand doesn’t stink, otherwise you’re going to have a heck of a time trying to correct it in the wake of the sonic boom!

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One Response to “The Power of Brand”

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Greatings, Interesting, I`ll quote it on my site later

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