Archive for April, 2007

Spare us the sight…..!

Posted on April 30, 2007. Filed under: Web2.0 |

You Call This Transparency?

My theory on this is that a majority of corporations will continue to pay lip service to transparency and the case studies cited in the article show perfectly the prevailing mindset. Of course, there will be pioneers but they will remain a minority for some time to come. Command and control are much harder to let go than many think.

As for the adoption of the new, just read in this same publication the statistics of how long it took for agencies to come around to the realization that interactive is where it’s at. So, who do you expect driving the message home to the corporate suits that transparency is the new game in town, their lawyers? Hardly!

On the other hand, that’s not all bad. Who would want to see all these YouTube masterpieces of corporate transparency anyway?

 
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Mainstream?

Posted on April 30, 2007. Filed under: Web2.0 |

Web 2.0 Websites Account for 12% of US Web Traffic · MarketingVOX

Looking at these statistics might give the impression that web 2.0 is not quite mainstream yet and many would certainly agree. The vast majority of users are still "viewers" rather than "contributors", including in the travel category in which travel 2.0 tools are proliferating at a rapid pace due to the attractiveness of the subject, no doubt.

In most of what might best be described as the b-to-b world, web 2.0 adoption is probably not quite as advanced as in b-to-c, or rather c-to-c. Yes, companies are using YouTube increasingly as a communications tool but it’s still dominated by private users showing off their various creative efforts.

Personally, I don’t really get too hung up on the terminology as it is irrelevant to general users, most of whom are not aware of any difference anyway. For them the web is just getting more useful and easier to use. Those are the factors that will drive adoption and not what name and version number the geekerati give it.

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Travel 3.0 Utopia?

Posted on April 26, 2007. Filed under: Uncategorized |

could be the subtitle of this article in Travel Daily News as the reality it describes is still quite a ways off from being realized. The combination of web 2.0 tools with dynamic packaging functionality, allowing users to self-determine their entire vacation trip on one single site is certainly close to the “holy grail” of online travel but today’s technology doesn’t seem to pull it off quite yet. Also, the online players are still not focusing on offering this capability and seem to be playing defense rather than offense. It will be interesting to follow the progress being made that would move the online travel buying experience to the next level.

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Predictions for a Web 2.0 social experience

Posted on April 23, 2007. Filed under: Uncategorized |

by Ben Hunt describes a future scenario for a more useful – or common sense – web that makes similar arguments as I’ve raised in my own paper posted today. It’s creative approach to finding improvements based largely on existing technology.

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Between Web 2.0 and a Common Sense Web

Posted on April 23, 2007. Filed under: Uncategorized |

is the title of a paper I’ve written for our L9 partnership. You can find it here. The subject matter is relevant to any industry or business.

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We have come full circle

Posted on April 22, 2007. Filed under: Uncategorized |

as Uwe’s blog just about sums up pretty well what lies at the heart of the web 2.0

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Big Four – Consolidation will not deliver ‘experience’

Posted on April 20, 2007. Filed under: Uncategorized |

Travolution.co.uk writes and I agree with Kevin’s comment on this subject.

I’ve long held the opinion that the major European “legacy” tour operators would move seriously online only in response to market pressure by the U.S. owned major OTAs. This has now happened and led to the recent mergers among the majors.

There are three advantages these players have:

– Brand recognition in their key source markets
– Contractual relationships with suppliers in key destinations (i.e. Mediterranean)
– Control of the air lift to key destinations

The OTAs don’t have these, as they have actually not competed in these markets but more on the city break type short trip market. On the other hand they are more flexible in their market approach, still have a technology advantage – for how long is uncertain as the majors are pouring money into this area – and don’t have an expensive physical presence to dismantle.

It’s too early to tell who the eventual winners will be and it will be interesting to see them fight it out. One thing is certain, customers will have more choice than ever and most likely lower prices for certain products.

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Executives Remain Wary of Web 2.0

Posted on April 20, 2007. Filed under: Uncategorized |

as this McKinsey report shows. It’s a reality check showing how the mainstream corporate world, still controlled by my generation – the boomers – is not jumping on any bandwagon with great enthusiasm soon. There is too much legacy to protect and risk to be minimized. As reported in the article, it will take more time than first expected and probably a generational shift in corporate leadership, until wide spread adaptation of innovative solutions becomes more the norm than the exception. It’s just too tough for many to let go of the command and control approach to running business.
Increased customer pressure rather than internal forces will most likely be the strongest force to bring about change.

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The juxtaposition

Posted on April 18, 2007. Filed under: Uncategorized |

presented by the my two recent posts on web 2.0 and reading a comment on Doc Searls’ weblog, made me realize how appropriate this quote by William Gibson is:

“The future is already here — it is just unevenly distributed”.


Think about it!

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Study finds weak participation on Web 2.0 sites

Posted on April 18, 2007. Filed under: Uncategorized |

as reported by Tech News on ZDNet. It looks like not everyone is out there writing or uploading away with utter abandon!

More like reading and viewing what others provide. It’s a clear sign that despite all the coverage web 2.0 has been getting for some time now, the vast audience out there has not yet caught on despite being crowned “Persons of the Year” by TIME Magazine in 2006.

There are no separate statistics on the travel sector but I’d venture a guess that the participation rates are probably higher than for the general audience reported here. Travel and tourism is not only the largest vertical online with the highest sales figures but is also a subject a huge number of people are participating in and are rather passionate about. While not everyone is going to upload their vacation photos on Flickr, many write reviews and comments about their trips.

This should produce higher percentages of participations in travel, however, it will take a while until it becomes a mainstream activity everyone engages in, if it ever will. Having said that, the implications on business are still considerable and can’t be ignored.

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