The Cluetrain heading for a crash?

Posted on April 3, 2007. Filed under: Uncategorized |

The Doc Searls Weblog deals with the new book attacking the original manifesto.

One thing clear to me is the old PR rule of using a controversial book title still helps to boost sales.

Very transparent and obviously unoriginal.

Here’s an provocative juxtaposition by Amazon. Package the book with Wikinomics the latest Don Tapscott work lauding all that is web 2.0

Don’t really know if it’s better together, but sure makes for an animated discussion.

Screenshot 1

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