It’s Official: Marketers Can’t Afford Not to Build Relationships with Boomers
This report by JWT Boom and ThirdAge should put to rest the argument still floating around that the key target group of boomers who are the big spenders in many categories, especially travel, is not really online or if they are will not buy online. This certainly proves otherwise.
The only difference between younger web users that I see, is that this group apparently often visits websites after seeing them advertised or referenced offline rather than finding sites directly online through search. I always knew that I’m not really typical for the online behavior of my age group!