Smart move by Expedia

Posted on April 10, 2007. Filed under: Uncategorized |

Travel Weekly reports the purchase by Expedia’s Trip Advisor of SmarterTravel and SeatGuru.

This is clearly a purchase to provide added value to its customers as both sites offer services complementary to what they already have. The key question will be how to integrate all those components into an improved overall customer shopping and purchasing experience. That’s going to be the key differentiator for online travel agencies in future. Smart move.

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