Brands Gone Wild

Posted on April 16, 2007. Filed under: Uncategorized |

Bill Geist’s on Zeitgeist writes about this latest exercise in destination branding by South Korea. It’s more like brands gone flat, I might add.

What was wrong with the very appropriate “The land of the morning calm” a slogan that reflects Korea’s great culture and people very appropriately and well and has for years. Why mess with it?” If it ain’t broke, don’t fix it” applies here.

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