Brands Gone Wild

Posted on April 16, 2007. Filed under: Uncategorized |

Bill Geist’s on Zeitgeist writes about this latest exercise in destination branding by South Korea. It’s more like brands gone flat, I might add.

What was wrong with the very appropriate “The land of the morning calm” a slogan that reflects Korea’s great culture and people very appropriately and well and has for years. Why mess with it?” If it ain’t broke, don’t fix it” applies here.

Technorati Tags: , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: