America: The Growing Digital Divide

Posted on May 8, 2007. Filed under: Uncategorized |

This latest study by Pew produced some surprising results about technology and web use.

Pip Ict Typology-1

As this graph shows, the share of those termed as “Few Tech Assets” users is 49%, a very high number.

While this might come as a surprise and be considered disappointing, there is also an underlying positive message here. The growth potential remains considerable, provided those still on the sidelines today can be convinced to go online at some point in the future. The big question is, if they ever will consider changing their present habits if they haven’t done so by now and what it will take to bring that change in behavior about. The challenge remains, to make the web an even easier and the same time compelling experience.

Technorati Tags: , , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

One Response to “America: The Growing Digital Divide”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

The question is how much of the growth you predict will happen without some sort of public policy intervention to require high speed, affordable build out. There are still too many areas of the country that are underserved and will not be served because they are not profitable enough for companies to spend the money putting in fiber or other high speed access. Other countries have surpassed us because they have these policies. See for some examples of policy proposals.

Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: