Urgent Need for Companies To Adapt to the Web 2.0 Model of Consumer Interaction and Participation

Posted on May 9, 2007. Filed under: Uncategorized |

is the quite wordy title of this survey conducted in the UK by Booz | Allen & Hamilton.

When read in connection with this recent study by Hitwise in the U.S. that shows only a small minority actually posting on web 2.0 sites, which account for only 12% of web traffic, it becomes apparent how influential a still small number of active web participants can be.

This is all the more reason for organizations to get involved and engaged with this active group of people and join their conversation which is apparently listened to by a majority who is then influenced by it.

Technorati Tags: , , , , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: