WTTC: Tech could save tourism billions

Posted on May 11, 2007. Filed under: Uncategorized |

Internet Travel News reports about a new study conducted by Deloitte and NYU Hospitality about the huge savings that web technology could produce for tourism. This is a welcome project but my first thought upon reading this was, what took the travel establishment so long? The shift of consumer travel buying behavior has been obvious for at least five years and the savings of using web technology became apparent soon after websites became the preferred tool for customer travel research, planning and booking.

Not only will there be significant savings, especially for suppliers by applying web technology but the shift of budgets to online marketing, the use of meta-search and web 2.0 tools such as widgets and mashups should produce a further boost to profitability as well.

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