is the theme of the trendwatching.com: May 2007issue. It has a number of references to travel, with TripAdvisor as the poster company. The entire issue is worth examining as it goes to the core of what the web has consumers enabled to become.
In a recent post I’ve covered a study that showed only a minority of people actually posting and commenting on the web, however, even with low percentages these are huge numbers that will only grow in future as it becomes even easier to comment and start conversations about companies and brands.
Pay special attention to the thoughts and tips at the end. That’s what it’s all about.