Share your Canadian Travel Secrets Online…

Posted on June 22, 2007. Filed under: Uncategorized |

is an innovative effort introduced by Jens Thraenhart on his blog.

I’ve mentioned in a recent post Canada’s challenge returning to growth in U.S. visitors, no easy task for a number of reasons, not the least the strength of their currency. One thing I outlined is the necessity for destinations, especially those not perceived as “exotic” because they are close by but still not really known – which is Canada’s problem with Americans – to “tell a story”, to personalize themselves if you will, to their audience. This can be done in various ways, by having locals talk about their city or town or region but also by giving visitors the opportunity to talk about their experiences.

The tool introduced here is a step in the right direction and uses the power of social networking and social media to get the stories told. It’s also a great way for the DMO to participate in the conversation about their destination.

Technorati Tags: , , , , , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

One Response to “Share your Canadian Travel Secrets Online…”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

[…] que debe tener el modelo 2.0 en los DMS (destinations management systems). Jens Thraenhart y Joe Buhler también escriben sobre esta linea. Yo lo veo como que el modelo 2.0 no sólo es interesante a […]

Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: