Holland.com leads the Way

Posted on July 3, 2007. Filed under: Uncategorized |

writes Karin on FastenYourSeatbelts and after having taken a look at the new site, I give the Dutch some points for jumping quite early on what likely over the next months will become an increasingly crowded bandwagon of web 2.0 initiatives by DMOs as you can read on Jens Thraenhart’s latest blog entry.

The execution, however, leaves me less enthusiastic, starting with the terminology first. Why write about 2.0 on the site? Potential visitors do either not know what the expression means, and more importantly they don’t care. Also, in the first sentence it talks of “all the fuss about the new site”. What fuss, exactly? And, again who cares expect maybe they and their smart agency…..!

It’s a step in the right direction and the site includes innovative features but it also looks like every new cool tech feature has been included, sometimes more for show than for usability and effectiveness.

Technorati Tags: ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “Holland.com leads the Way”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

[…] que debe tener el modelo 2.0 en los DMS (destinations management systems). Jens Thraenhart y Joe Buhler también escriben sobre esta linea. Yo lo veo como que el modelo 2.0 no sólo es interesante a […]


Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: