8 out of 10 US Shoppers Put More Trust in Brands that Offer Customer Reviews

Posted on July 31, 2007. Filed under: Web2.0 |

reads the headline of this opinion poll conducted by Bazaarvoice and Vizu Corp.

While this particular survey comes from the online shopping world, I would venture a guess  that very similar results would be shown in the travel industry.

It’s one more important indicator of the importance and influence of what your customers are saying about your product or service on future buying decisions.

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