Just An Online Minute… Study: Web Content Use Up, Email Down

Posted on August 13, 2007. Filed under: Marketing |

reports MediaPost Publications about the results of a new study by the Online Publishers Association.

This indicates a shift that could continue and become more significant in the coming months and years. It looks like people increasingly find the content they were looking for and then spend time using it, most likely if it’s interesting, compelling – maybe even controversial – but at least worth their precious time.

I take this as a positive development for destination sites as their strength has been on their comprehensive content. If they are able to combine that asset with social networking tools that allow users to interact with it, they should be able to leverage their position and, who knows, even monetize it!

Tags: , ,

Make a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

One Response to “Just An Online Minute… Study: Web Content Use Up, Email Down”

RSS Feed for Travel Marketing in the Age of Web 2.0 & Beyond Comments RSS Feed

[…] os amigos de Ai-Chan. Esse passeio foi tão divertido que rendeu muitas fotos e risadas. Já para Joe Buhler, turismo é coisa séria. Especialista em comércio eletrônico de pacotes turísticos, ele relata […]


Where's The Comment Form?

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: